Financial Metrics & KPIs

Grow your business and monitor your fiscal accounting health

Whether you are a successful Fortune 1000 enterprise or an ambitious startup, success depends on generating revenue and managing your financial metrics. Stakeholders, investors, and customers look to financial data and KPIs to assess performance and viability of your business model.

Use these financial KPIs and ratios to create dashboards to track the health of your business.

What are the top 3 financial metrics in any company?

There are 3 top financial metrics that are important in every company: revenue, net profit, and burn rate.

Revenue is the income generated through your business’ primary operations, often referred to as the “top line”. Net profit is the dollar value that remains after all expenses are subtracted from your company’s total income, often referred to as the “bottom line”. Net burn, or burn rate, is the amount of money a company loses per month as they burn through cash reserves.

Here are the key financial metrics and KPIs that you can add to a dashboard to track the financial health of your business.

Best Financial Metrics

The top KPIs for modern finance and accounting teams:

• Current Ratio
• Gross Margin
• Net Burn
• Net Profit
• Revenue
• Earnings Before Interests, Taxes, Depreciation and Amortization (EBITDA)
• Annual Recurring Revenue
• CAC Payback Period
• Customer Lifetime Value
• Revenue Per Employee
• MRR Growth Rate